How To Grow Your Local Business Online
You might love your small local business but let’s be honest with ourselves not many people start a business with the hope that it will stay small, do they? Now you might not want it to grow into a huge multimedia conglomerate, but you’ll still have aspirations for it.
And there’s nothing wrong with that, in fact, I’d say that’s the right way to run a business, as long as you’re realistic about your businesses growth potential you’ll be fine right? Well, unfortunately, that’s not exactly true even if you are realistic about your businesses growth potential sometimes it can seem impossible to develop and grow your business.
So, what’s the solution? Unfortunately, there’s no one simple, easy answer to that the internet has given businesses from all industries huge potential for growth but while in the majority of cases it has made it easier for a business to grow that doesn’t mean you’ll know how to utilise it properly.
The huge variety the internet offers is a great thing but because there are now so many ways to do things it can be very confusing for even experienced business professionals. But we can help you by taking a look at some of the best ways you can grow your local business. So, without further ado let’s explore the methods you have available.
SEO or search engine optimisation is going to simultaneously be your best friend and your worst nightmare. With high-quality SEO content a small local business can grow at a very fast rate, contrary to popular belief there’s a lot more than just keywords involved with high-quality SEO.
Links, pictures and layout designs all play an important part when it comes to crafting high-quality SEO content and learning everything isn’t easy. Thankfully there are some amazing SEO tools out there that can help you uncover new keywords and strengthen your content.
This includes programs like SEM Rush and Google Analytics but there’s many to choose from. When it’s done well SEO can open a lot of doors for your business and will give you a much higher spot on the search rankings. We all know the jokes about page 2 on Google, if you’re not on page 1 you might as well be invisible.
While I think that’s a little unfair there is an element of truth to it and your aim should be on page one. But remember knowing all the ins and outs of SEO is important but you need to remember that at the heart of it the content still as to be interesting and well-written. Loading your text with links and keywords doesn’t equal high-quality SEO.
Is your business on social media? If not then stop reading right now and go and open up an account whether it’s Facebook, Twitter, Instagram or any of the others your business should have some sort of social media presence.
Once you’ve got those accounts set-up then comes the tricky part, you have to be able to utilise them effectively and this isn’t as easy as it might sound. Writing a post on Facebook is not the same as writing an email and knowing how best to approach each social media site will take some time.
But don’t be put off by that you won’t get results straight away but once you’re on social media you can start expanding your online brand and identity. Conversing with customers, dealing with queries and showcasing new products and sales is all so much easier on social media.
If you want your local business to grow then you need some sort of social media presence you don’t have to use them all, in fact, I’d recommend you start small and then gradually add more when you’re ready. Social media is challenging but it can do a lot to help your business grow and develop.
PPC or pay-per-click is the internet’s version of old-school advertising, basically, you advertise your site in the search results and for every click, you get you’ll have to pay the search engine a small fee. There are some other variants of it, but they are all generally very similar, so is PPC worth it?
Well yes, the aim of PPC is that once you attract the attention of people they’ll go back to your site again and again just by naturally searching for it. PPC isn’t something you’ll use all the time, but it can give your business a head start and help you attract potential customers.
But you should be aware that PPC isn’t exactly as simple or as straight forward as it may first appear, you need to think carefully about what keywords you use to bring up your search results. And be sure that once you’ve got them on your site that they’ll have a reason to come back.
A Mobile Website or APP
You can help your local business grow in a variety of ways it doesn’t always have to be a complex strategy or a long-running process. According to Think Zap who who offer web design in Glasgow, one of the most successful ways to help your website grow is by ensuring your businesses website is mobile friendly.
In today’s digital world the mobile platform rules supreme, OK that’s a little extreme but a large share of people do prefer using their mobile devices whether that be a smartphone or tablet to use the internet.
So, if you want to cater to this crowd (and if you want your business to grow you will need to) then you’re going to need a website that will run just as well on a mobile device as it would on a computer. Thankfully this is usually very straightforward now, but you will need to consider the design of your website and ensure that nothing is lost.
And if you really want to appeal to the mobile crowd then developing your businesses very own app is a sure-fire way to do it. Now depending on what you want your app to do this could be relatively easy or massively complex, so think carefully a simple rewards app could do a lot to help your business grow it doesn’t need to be massively complicated.