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How small businesses can ensure customer loyalty

How small businesses can ensure customer loyalty

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If you’ve got a small or medium sized business it’s likely that you know quite how hard it can be to go from having a blank order book to having a database full of customers. Everything from the finding the perfect hosting for your new website to sales and marketing can be hard – but it should get easier. Why? Because each of those customers in your CRM or database should be coming back for more! They’ve responded to your marketing, they’ve gone through the sales process, they’ve given you money! Sadly, many businesses neglect the very customers they’ve spent time and money finding – meaning they’re released again into the wild… good news for you, you get to make them your customer, then keep them by ensuring you do the following: Communicate on their terms There are countless ways t
Things you can do now that will boost employee productivity

Things you can do now that will boost employee productivity

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Productivity; it’s such a difficult topic to apply any measurement to, it might appear to wax and wane with the cycles of the moon, paydays, end of the month deadlines and who knows what else. Fortunately, a mass of studies have been done on bolstering productivity in your ranks – from behavioural psychologists to workspace designers, there are many hints and tips that will make sure your employees are happy and working productively… Create the right workplace culture The difference between an amazing workplace and an average isn’t tangible, it’s not based on the quirkiest offices, best locations or highest sales figures – it’s based on your working culture. Research shows that if you can create an atmosphere that creates family-like camaraderie between your employees then you’re going t